The problem is that marketing is a challenge for most photographers this is because marketing has very little to do with creating fine art photographs many photographers in fact most artists abhor marketing their work in fact most have never studied marketing. It seems such an obvious way of selling fine art photography that we simply fail to question the validity of it or even its role in an overall marketing and sales strategy in short setting up a sales website to sell fine art photographs and leaving it at that has become the de facto way. In marketing fine art photography alain briot offers practical up to date and field tested marketing techniques from the viewpoint of a fine art landscape photographer who earns a living from the sale of his fine art prints briot teaches that by taking control of the selling process you can increase your profits and ultimately direct your own destiny briots approach is based on . Marketing 101 get visitors to your site or your place of business while the sites that are designed to sell fine art automatically bring people to them who are looking for artwork you have to keep in mind that there are hundreds of thousands or more of other images out there for sale you still need to promote your own work as well